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1-4 of 4
Keywords: TAM
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Journal Articles
Idrissi Mokhtar, Youcef Souar, Benziane Roucham, Cherifi Djelloul, Abdelhak Lefilef, Essia Ries Ahmed
Journal of Applied Research in Higher Education (2026) 18 (5): 1549–1563.
Published: 08 September 2025
... such platforms through structural equation models (PLS-SEM and CB-SEM). Furthermore, the study examined the significance role of perceived ease of use and attitude toward using technology as mediating variables within the technology acceptance model (TAM). Design/methodology/approach This quantitative study...
Journal Articles
Journal of Applied Research in Higher Education (2026) 18 (3): 745–760.
Published: 25 February 2025
...Bablu Karan; Chitra Chakma Purpose This study aimed to investigate higher education students’ perceived behaviour towards artificial intelligence (AI) acceptance in their learning. Design/methodology/approach Theory of technology acceptance model (TAM) and its critical constructs were used...
Journal Articles
Journal of Applied Research in Higher Education (2025) 17 (2): 594–608.
Published: 28 March 2024
... 2023 14 02 2024 18 02 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Chatbot ChatGPT TAM SCT Bangladesh In the past 7 decades, scientists and scholars globally conducted groundbreaking...
Journal Articles
Maruf Gbadebo Salimon, Sany Sanuri Mohd Mokhtar, Olayemi Abdullateef Aliyu, Maha Mohammed Yusr, Selvan Perumal
Journal of Applied Research in Higher Education (2023) 15 (3): 613–631.
Published: 29 April 2021
... private universities using technology innovativeness, system quality, information quality, perceived usefulness, perceived ease of use and teaching materials. TAM E-Learning Teaching materials Technology innovativeness Information quality System quality An electronic learning (e-learning...
