Sustainable housing development: the legitimacy-seeking perspective Available to Purchase

Dr Chee Wei Cheah, Associate Professor of Marketing, from Shenzhen Technology University. He obtained his PhD in Marketing from Monash University and an MBA. He was a visiting scholar at European Business School (EBS), Germany in 2012. Henry is recently appointed as Adjunct Research Fellow by the Asian Strategy and Leadership Institute (ASLI), and the Centre of Public Policy Studies (CPPS). His research interest areas include marketing strategy, business network and qualitative marketing research. He has published a few journal articles (SCCI Indexed) and book chapters. Before joining academia in 2017, he was an entrepreneur and had hands-on experience in international marketing. Henry was in the furniture export business for 16 years.

Dr Brian Low Adjunct Associate Professor of Marketing, joined Monash University in 2013. He was previously on the faculty at the University of Western Sydney, Australia. Brian’s research interests are in the areas of B2B marketing, customer relationship management, industrial networks, marketing in emerging economies. The results of this work have been published in the Journal of Business Research, Industrial Marketing Management, Journal of Business and Industrial Marketing, Journal of Asia Pacific Research and two special issues. He is an editorial Board member of Industrial Marketing Management, Journal of Business and Industrial Marketing and Journal of Business Market Management. His teaching includes Business-to-Business Marketing, Channel Management, Strategic Marketing Management and Marketing in Emerging Economies, in undergraduate, postgraduate and executive programmes (MBA, MIB and MBus).

Christina Kwai-Choi Lee, Professor of Marketing and Dean, Federation of Business School, Federation University of Australia. Prior to joining Federation as Dean, she was Professor of Marketing, Head of Department and MBA Director at Monash University Malaysia, where she had also served as the Head of School. Christina’s international experience is gained from positions held at the University of Auckland, as well as visiting positions at Pennsylvania State University and Hong Kong University of Science and Technology. Christina’s research interest lies in consumer behaviour and marketing, specifically issues relating to sustainable and responsible consumption, decision making, social marketing and services. She has recently become interested in macro-marketing. While her preferred method of inquiry is qualitative, she also collaborates in research that uses experimental designs.