Issues

Supplier involvement and dealer satisfaction: implications for enhancing channel relationships

Jule B. Gassenheimer; Roger J. Calantone; Joseph I. Scully
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How to create advertising that works

Stuart C. Rogers
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Managing the industrial salesforce culture

Donald W. Jackson; Stephen S. Tax
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Marketing implications of newer manufacturing technologies

Paul R. Prabhaker; Joel D. Goldhar; David Lei
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Country segmentation on the basis of international purchasing patterns

Carl R. Frear; Mary S. Alguire; Lynn E. Metcalf
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The effect of interactive marketing on commercial customer satisfaction in international financial markets

Karen Maru File; Judith L. Mack; Russ Alan Prince
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