Issues

Organizational buying behavior: past performance and future expectations

Jagdish N. Sheth
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Theory of rejecting superior, new technologies

Arch G. Woodside
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Interaction, relationships and networks in business markets: an evolving perspective

Peter Turnbull; David Ford; Malcolm Cunningham
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A dyadic model of relationships in organizational buying: a synthesis of research results

Brent M. Wren; James T. Simpson
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Strategic decision making in industrial procurement: implications for buying decision approaches and buyer‐seller relationships

Gopalkrishnan R. Iyer
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Influences on organizational buying choice processes: future research directions

Ralph G. Kauffman
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