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Issue
1 March - Volume 14, Issue 1, Pages 7 - 78
1 May - Volume 14, Issue 2, Pages 91 - 163
1 August - Volume 14, Issue 3, Pages 76 - 247
1 October - Volume 14, Issue 4, Pages 264 - 344
1 December - Volume 14, Issue 5-6, Pages 355 - 455
Volume 14, Issue 2
1 May 1999
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ISSN
0885-8624
EISSN
2052-1189
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East vs. West: strategic marketing management meets the Asian networks
George T. Haley
;
Chin‐Tiong Tan
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The impact of religion and reputation in the organization of Indian merchant communities
Gopalkrishnan R. Iyer
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for The impact of religion and reputation in the organization of Indian merchant communities
Relationship marketing in Japan: the buyer‐supplier relationships of four automakers
Jai‐Beom Kim
;
Paul Michell
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for Relationship marketing in Japan: the buyer‐supplier relationships of four automakers
Co‐ordination of international channel relationships: four case studies in the food industry in China
Hong Liu
;
Yen Po Wang
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for Co‐ordination of international channel relationships: four case studies in the food industry in China
Business service market segmentation: the case of electrical and mechanical building maintenance services
Bill Merrilees
;
Rohan Bentley
;
Ross Cameron
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for Business service market segmentation: the case of electrical and mechanical building maintenance services
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