Issues

Pathways less traveled to value creation: interaction, dialogue and knowledge generation

David Ballantyne
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The relationship marketing process: communication, interaction, dialogue, value

Christian Grönroos
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Dialogue and its role in the development of relationship specific knowledge

David Ballantyne
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Competitive advantage, knowledge and relationship marketing: where, what and how?

Nikolaos Tzokas; Michael Saren
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Return on relationships (ROR): the value of relationship marketing and CRM in business‐to‐business contexts

Evert Gummesson
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Future directions in marketing knowledge: a panoramic perspective from Hollywood

A. “Bruce” Smithee; Tommy Lee
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