Issues

Special Issue: Relationship theory and business markets. Guest Editors: Michael Kleinaltenkamp, Michael Ehret

For dynamic relationship marketing theory: a reply to Rese

Shelby D. Hunt; Dennis B. Arnett; Sreedhar Madhavaram
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The explanatory foundations of relationship marketing theory: a comment

Mario Rese
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The value added by specific investments: a framework for managing relationships in the context of value networks

Michael Kleinaltenkamp; Michael Ehret
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Gildemeister Lathes Ltd

Uwe Heimers; Martin Kupp; Ulli T. Reitz
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The explanatory foundations of relationship marketing theory

Shelby D. Hunt; Dennis B. Arnett; Sreedhar Madhavaram
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Norm‐based relational behaviours: is there an underlying dimensional structure?

Björn Sven Ivens
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Self‐protection vs opportunity seeking in business buying behavior: an experimental study

Frank Jacob; Michael Ehret
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Executive summary and implications for managers and executives

Executive summary and implications for managers and executives

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Guest editorial

Guest editorial

Michael Kleinaltenkamp; Michael Ehret
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