Issues

Special Issue: Exploring the salesmarketing interface. Guest Editor: Paul Matthyssens

The three key linkages: improving the connections between marketing and sales

Ralph A. Oliva
View articletitled, The three key linkages: improving the connections between marketing and sales
Open the PDF for The three key linkages: improving the connections between marketing and sales in another window
Add to Citation Manager for The three key linkages: improving the connections between marketing and sales

Cultural frames that drive sales and marketing apart: an exploratory study

Michael Beverland; Marion Steel; G. Peter Dapiran
View articletitled, Cultural frames that drive sales and marketing apart: an exploratory study
Open the PDF for Cultural frames that drive sales and marketing apart: an exploratory study in another window
Add to Citation Manager for Cultural frames that drive sales and marketing apart: an exploratory study

Marketing and sales: optimization of a neglected relationship

Paul Matthyssens; Wesley J. Johnston
View articletitled, Marketing and sales: optimization of a neglected relationship
Open the PDF for Marketing and sales: optimization of a neglected relationship in another window
Add to Citation Manager for Marketing and sales: optimization of a neglected relationship

Customer‐initiated influence tactics in sales and marketing activities

Aberdeen Leila Borders
View articletitled, Customer‐initiated influence tactics in sales and marketing activities
Open the PDF for Customer‐initiated influence tactics in sales and marketing activities in another window
Add to Citation Manager for Customer‐initiated influence tactics in sales and marketing activities

A study of relationship effectiveness between marketing and sales managers in business markets

Philip L. Dawes; Graham R. Massey
View articletitled, A study of relationship effectiveness between marketing and sales managers in business markets
Open the PDF for A study of relationship effectiveness between marketing and sales managers in business markets in another window
Add to Citation Manager for A study of relationship effectiveness between marketing and sales managers in business markets

Strategic account management: customer value creation through customer alignment

Derrick Philippe Gosselin; Guy André Bauwen
View articletitled, Strategic account management: customer value creation through customer alignment
Open the PDF for Strategic account management: customer value creation through customer alignment in another window
Add to Citation Manager for Strategic account management: customer value creation through customer alignment

Executive summary and implications for managers and executives

Executive summary and implications for managers and executives

View articletitled, Executive summary and implications for managers and executives
Add to Citation Manager for Executive summary and implications for managers and executives

Guest editorial

Guest editorial

Paul Matthyssens
View articletitled, Guest editorial
Add to Citation Manager for Guest editorial