Issues

Special Issue: Culture and marketing in emerging market economies. Guest Editors: Benet DeBerrySpence, Kofi Q. Dadzie

Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents

Cristian Chelariu; Thomas G. Brashear; Talai Osmonbekov; Adriana Zait
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Third‐space scholars: bridging the marketing academy and emerging markets

Benét DeBerry‐Spence
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African culture and business markets: implications for marketing practices

William K. Darley; Charles Blankson
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Culture and design in emerging markets: the case of mobile phones in Russia

Asta Salmi; Elmira Sharafutdinova
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Country‐of‐origin effects in service evaluation in emerging markets: some insights from five West African countries

Jodie L. Ferguson; Kofi Q. Dadzie; Wesley J. Johnston
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Strategic value and electronic commerce adoption among small and medium‐sized enterprises in a transitional economy

Kojo Saffu; John H. Walker; Robert Hinson
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Segmentation strategies for non‐profits: mining the emerging market of “black gold”

Lydia McKinley‐Floyd; Nanda Shrestha
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Guest editorial

Culture and marketing in emerging market economies

Benet DeBerry-Spence; Kofi Q. Dadzie
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