Issues

Special Issue: Emerging frontiers within B2B marketing understanding customer needs and managing the customer experience. Guest Editor: Mike Rich

How can economic sociology help business relationship management?

Tibor Mandják; Zoltán Szántó
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Undergraduate research centers: simply a source of student employment or a model for supplementing rural university finances?

Michael K. Rich; Darrell Bartholomew
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A dynamic process of buyer‐seller technology adoption

Jongkuk Lee; William J. Qualls
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External performance barriers in business networks: uncertainty, ambiguity, and conflict

Jens Geersbro; Thomas Ritter
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Using clickstream data to enhance business‐to‐business web site performance

R. Dale Wilson
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Response of buying‐center participants to B2B product placements

Kenneth R. Lord; Pola B. Gupta
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B2B relationship marketing analytical support with GBC modeling

Wojciech Peter Latusek
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Executive summary and implications for managers and executives

Executive summary and implications for managers and executives

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Guest editorial

Guest editorial

Michael K. Rich
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