Issues

Special Issue: The Global B2B Challenge. Guest Editor: Thomas Breashear Alejandro

Call for papers

Service innovation in business-to-business firms

View articletitled, Service innovation in business-to-business firms
Add to Citation Manager for Service innovation in business-to-business firms

Special issue on Interfirm relationships in Russia: responding to new challenges

View articletitled, Special issue on Interfirm relationships in Russia: responding to new challenges
Add to Citation Manager for Special issue on Interfirm relationships in Russia: responding to new challenges

Networking and developing collaborative relationships: evidence of the auto‐part industry of Brazil

Danny Pimentel Claro; Priscila Borin de Oliveira Claro
View articletitled, Networking and developing collaborative relationships: evidence of the auto‐part industry of Brazil
Open the PDF for Networking and developing collaborative relationships: evidence of the auto‐part industry of Brazil in another window
Add to Citation Manager for Networking and developing collaborative relationships: evidence of the auto‐part industry of Brazil

Global approaches to the service business in manufacturing companies

Gunther Kucza; Heiko Gebauer
View articletitled, Global approaches to the service business in manufacturing companies
Open the PDF for Global approaches to the service business in manufacturing companies in another window
Add to Citation Manager for Global approaches to the service business in manufacturing companies

The service function as a holistic management concept

Christian Kowalkowski
View articletitled, The service function as a holistic management concept
Open the PDF for The service function as a holistic management concept in another window
Add to Citation Manager for The service function as a holistic management concept

Approaching global industrial marketing from a managerial cognition perspective: a theoretical framework

Sreedhar Madhavaram; Vishag Badrinarayanan; Elad Granot
View articletitled, Approaching global industrial marketing from a managerial cognition perspective: a theoretical framework
Open the PDF for Approaching global industrial marketing from a managerial cognition perspective: a theoretical framework in another window
Add to Citation Manager for Approaching global industrial marketing from a managerial cognition perspective: a theoretical framework

The internationalization of Indian SMEs in B‐to‐B markets

Rajshekhar (Raj) G. Javalgi; Patricia Todd; Elad Granot
View articletitled, The internationalization of Indian SMEs in B‐to‐B markets
Open the PDF for The internationalization of Indian SMEs in B‐to‐B markets in another window
Add to Citation Manager for The internationalization of Indian SMEs in B‐to‐B markets

Relationship marketing in supply chain: an empirical analysis in the Brazilian service sector

Valter Afonso Vieira; Plinio R.R. Monteiro; Ricardo Teixeira Veiga
View articletitled, Relationship marketing in supply chain: an empirical analysis in the Brazilian service sector
Open the PDF for Relationship marketing in supply chain: an empirical analysis in the Brazilian service sector in another window
Add to Citation Manager for Relationship marketing in supply chain: an empirical analysis in the Brazilian service sector

Bridging the theory to application gap in value‐based selling

Pekka Töytäri; Thomas Brashear Alejandro; Petri Parvinen; Ilmari Ollila; Nora Rosendahl
View articletitled, Bridging the theory to application gap in value‐based selling
Open the PDF for Bridging the theory to application gap in value‐based selling in another window
Add to Citation Manager for Bridging the theory to application gap in value‐based selling

Mapping B2B value exchange in marketing relationships: a systematic approach

Amir Albadvi; Monireh Hosseini
View articletitled, Mapping B2B value exchange in marketing relationships: a systematic approach
Open the PDF for Mapping B2B value exchange in marketing relationships: a systematic approach in another window
Add to Citation Manager for Mapping B2B value exchange in marketing relationships: a systematic approach

Guest editorial

Guest editorial

Thomas Brashear Alejandro
View articletitled, Guest editorial
Add to Citation Manager for Guest editorial