Issues

Special Issue on businesstobusiness marketing practices in India. Guest Editors: Ramendra Singh, D.V.R. Seshadri

My years with B2B marketing in India: reflections and learnings from a journey of 40 years

Sharad Sarin
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Open book practices in buyer‐supplier relationships in India

Rajeev Kumra; Henrik Agndal; Ulf Nilsson
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Understanding the mechanism linking interpersonal traits to pro‐social behaviors among salespeople: lessons from India

Raj Agnihotri; Michael Krush; Rakesh K. Singh
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Developing India‐centric B2B sales theory: an inductive approach using sales job ads

Murali Mantrala; Shrihari Sridhar; Xiaodan (Dani) Dong
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Organized retailing in India: upstream channel structure and management

Chitra Srivastava Dabas; Brenda Sternquist; Humaira Mahi
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Competitive intelligence and firm's performance in emerging markets: an exploratory study in India

Phani Tej Adidam; Madhumita Banerjee; Paurav Shukla
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New service development in India's business‐to‐business financial services sector

Intekhab (Ian) Alam
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Guest editorial

Tiger, tiger, burning bright! Will India’s tiger economy stimulate its business marketing space?

Ramendra Singh; D.V.R. Seshadri
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