Issues

Special Issue: B2B research and managerial relevance. Guest Editors: Lars-Johan Åge, Cecilia Anna Cederlund

Editorial

Lars-Johan Åge and Cecilia Anna Cederlund
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Organizing mindfully for relevant process research on strategic change

Alain Guiette; Paul Matthyssens; Koen Vandenbempt
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Conceptualizing for managerial relevance in B2B research: a grounded theory approach

Bengt Gustavsson; Lars-Johan Åge
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The theory/practice gap in B2B marketing: reflections and search for solutions

Evert Gummesson
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How and why managers use conceptual devices in business-to-business research

Lars-Johan Åge
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Challenges for B2B research relevance: a top executive perspective:

Hannu Kuusela; Elina Närvänen; Hannu Saarijärvi; Mika Yrjölä
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Improving relevance in B2B research: analysis and recommendations

Ross Brennan; Nektarios Tzempelikos; Jonathan Wilson
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Think outside the box: managerial relevance and theoretical developments within B2B marketing

Cecilia Anna Cederlund
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Managerial implications in solution business studies: analysis of type of relevance addressed

Risto Tapio Salminen; Minna Oinonen; Juha Haimala
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Good for science, but which implications for business? An analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012

Enrico Baraldi; Antonella La Rocca; Andrea Perna
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