Issues

Dynamic marketing capability – refining the concept and applying it to company innovations

Power-based behaviors between supply chain partners of diverse national and organizational cultures: the crucial role of boundary spanners’ cultural intelligence

The mediating effect of satisfaction on trust-commitment and relational outcomes in manufacturer–supplier relationship

How does corporate learning orientation enhance industrial brand equity? The roles of firm capabilities and size

A game theoretic analysis of dual-channel supply chain with nash bargaining fairness concern

The effect of task conflict on outsourcers’ long-term orientation toward suppliers: the moderating role of formal control and Chinese guanxi

The impacts of customer involvement on the relationship between relationship quality and performance

Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

Customer orientation and success in introduction of new products: an empirical study in an emerging economy

The dark side of coopetition: when collaborating with competitors is harmful for company performance

Spatial proximity and SME strategy in local networks

How and when does the brand orientation-market orientation nexus matter?

Does supplier opportunism lead to buyer opportunism? A social capital perspective