Issues

An ICT-based start-up entering maritime logistics networks: facilitation of value cocreation patterns

Exploring the effects of SMEs’ platform-based digital connectivity on firm performance – the moderating role of environmental turbulence

Stakeholder contributions to commercialization and market creation of a radical innovation: bridging the micro- and macro levels

Word-of-mouth in business-to-business marketing: a systematic review and future research directions

Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services

Quantum game perspective on green product optimal pricing under emission reduction cooperation of dual-channel supply chain

The incompatibility of proactive market orientation and postponement strategy in product differentiation

Introducing smart services: requirements and interconnections in multi-actor cooperation

A systematic review of customer behavior in business-to-business markets and agenda for future research

Critical factors for involvement in customers’ product development: an SME perspective

Critical incidents and supplier satisfaction - investigating tipping points in a seller’s market

Network dynamics and action space

What drives the successful launch of IoT-related business models?

Identifying factors needed for business actor engagement in sustainable development goal (SDG) initiatives

No concept is an island: conceptualising (in) the industrial network approach

A circular innovation strategy in a supply network context: evidence from the packaging industry

Mastering customer lock-in by servitization innovation strategies of asset specificity