Issues

Special Issue: Challenges and opportunities for increasingly turbulent times in business markets.. Guest Editors: Jose L Ruiz-Alba, Miguel Rodríguez-Molina, Anabela Soares

Guest editorial: Challenges and opportunities for increasingly turbulent times in business markets

Jose L. Ruiz-Alba; Miguel Angel Rodríguez-Molina; Anabela Soares
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Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B

Jochen Wirtz; Christian Kowalkowski
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The challenges of B2B innovation: using marketing analytics to plan and implement a successful digital catalog adoption

R. Dale Wilson; Anna M. Stephens
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How can machine tool builders capture value from smart services? Avoiding the service and digitalization paradox

Bart Kamp; Kristina Zabala; Arantza Zubiaurre
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Digitalization in B2B marketing: omnichannel management from a PLS-SEM approach

Javier Alonso-Garcia; Federico Pablo-Marti; Estela Núñez-Barriopedro; Pedro Cuesta-Valiño
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Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management

Harri Terho; Anna Salonen; Meri Yrjänen
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The cultural factors in global account management: the case of Indian buyers and German suppliers

Nayan Kadam; Barbara Niersbach; Bjoern Sven Ivens
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The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets

Kofi Dadzie; Charlene Dadzie; Wesley J. Johnston; Evelyn Winston; Haizhong Wang
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Balanced centricity: a joint institutional logic within open collaborative ecosystems

María José Quero; Cristina Mele
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Platform ecosystem development in an institutionalized business market: the case of the asset management industry

Leeya Hendricks; Paul Matthyssens
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Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a B2B2C ecosystem

Cristina García-Magro; María-Luz Martín-Peña; José María Sánchez-López
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