Issues

Special Issue: Social media in business-to-business interaction, engagement, co-creation, and communication. Guest Editors: Helen McGrath, Thomas O'Toole, Conor Drummond

Guest editorial: Social media in business-to-business interaction, engagement, co-creation, and communication

Helen McGrath; Thomas O'Toole; Conor Drummond
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How and when does internal and external social media use for marketing impact B2B SME performance?

Graciela Corral de Zubielqui; Janice Jones
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Market amplification or transformation? The role of industry analysts in spreading WOM in B2B

Kirsten Cowan; Teea Palo; Duncan Chapple; Yiwei Zhang
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The role of information in relation to interaction affected by technology change – the case of a telemedicine pilot project

Tímea Beatrice Dóra; Ágnes Réka Mátó; Zsuzsanna Szalkai; Márton Vilmányi
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Towards dissemination, detection and combating misinformation on social media: a literature review

Kulvinder Kaur; Samrat Gupta
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Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks

Lala Hu; Mirko Olivieri; Riccardo Rialti
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Organisational identity development by entrepreneurial firms using social media: a process-based model

Amer Badran; Sean Tanner; Dave Alton
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Exploring colliding logics of supply chains and business ecosystems in purchasing and supply management

Poul Houman Andersen; Linda Nhu Laursen; Morten Munkgaard Møller
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How social media use enhances salesperson performance

Romain Franck; Maud Damperat
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Can salespeople use social media to enhance brand awareness and sales performance? The role of manager empowerment and creativity

Ashish Kalra; Omar S. Itani; Amin Rostami
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Investigating knowledge dissemination and social media use in the farming network to build trust in smart farming technology adoption

Grainne Dilleen; Ethel Claffey; Anthony Foley; Kevin Doolin
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