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Journal Articles

The common ground of relationships and exchange: towards a contractual foundation of marketing

Michael Ehret, Michaela Haase

Journal of Business & Industrial Marketing (2012) 27 (6): 447–455.

https://doi.org/10.1108/08858621211251451

Published: 27 July 2012

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Journal Articles

Brand equity in B2B services and consequences for the trade show industry

Anja Geigenmüller, Harriette Bettis‐Outland

Journal of Business & Industrial Marketing (2012) 27 (6): 428–435.

https://doi.org/10.1108/08858621211251433

Published: 27 July 2012

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Journal Articles

Guanxi as a gateway in Chinese‐Western business relationships

Hongzhi Gao, John G. Knight, David Ballantyne

Journal of Business & Industrial Marketing (2012) 27 (6): 456–467.

https://doi.org/10.1108/08858621211251460

Published: 27 July 2012

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Journal Articles

Network partner knowledge and internal relationships influencing customer relationship quality and company performance

Maciej Mitręga

Journal of Business & Industrial Marketing (2012) 27 (6): 486–496.

https://doi.org/10.1108/08858621211251488

Published: 27 July 2012

View article titled, Network partner knowledge and internal relationships influencing customer relationship quality and company performance

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Journal Articles

The effect of customer relationship management adoption in business‐to‐business markets

U. Zeynep Ata, Aysegul Toker

Journal of Business & Industrial Marketing (2012) 27 (6): 497–507.

https://doi.org/10.1108/08858621211251497

Published: 27 July 2012

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Journal Articles

Managing in a time of crisis: marketing, HRM and innovation

Maja Makovec Brenčič, Gregor Pfajfar, Matevz Rašković

Journal of Business & Industrial Marketing (2012) 27 (6): 436–446.

https://doi.org/10.1108/08858621211251442

Published: 27 July 2012

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Journal Articles

Antecedents of knowledge generation competence and its impact on innovativeness

Ilka Griese, Doreén Pick, Michael Kleinaltenkamp

Journal of Business & Industrial Marketing (2012) 27 (6): 468–485.

https://doi.org/10.1108/08858621211251479

Published: 27 July 2012

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Journal Articles

Guest editorial

Anja Geigenmuller

Journal of Business & Industrial Marketing (2012) 27 (6)

https://doi.org/10.1108/jbim.2012.08027faa.001

Published: 27 July 2012

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Journal Articles

The role of virtual trade fairs in relationship value creation

Anja Geigenmüller

Journal of Business & Industrial Marketing (2010) 25 (4): 284–292.

https://doi.org/10.1108/08858621011038243

Published: 13 April 2010

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The common ground of relationships and exchange: towards a contractual foundation of marketing

Brand equity in B2B services and consequences for the trade show industry

Guanxi as a gateway in Chinese‐Western business relationships

Network partner knowledge and internal relationships influencing customer relationship quality and company performance

The effect of customer relationship management adoption in business‐to‐business markets

Managing in a time of crisis: marketing, HRM and innovation

Antecedents of knowledge generation competence and its impact on innovativeness

Guest editorial

The role of virtual trade fairs in relationship value creation

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