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Journal Articles

B2B brand orientation, relationship commitment, and buyer-supplier relational performance

Yu Chang, Xinchun Wang, Lixun Su, Annie Peng Cui

Journal of Business & Industrial Marketing (2021) 36 (2): 324–336.

https://doi.org/10.1108/JBIM-10-2019-0454

Published: 18 September 2020

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Journal Articles

The role of analytical CRM on salesperson use of competitive intelligence

Christopher A. Nelson, Michael F. Walsh, Annie Peng Cui

Journal of Business & Industrial Marketing (2020) 35 (12): 2127–2137.

https://doi.org/10.1108/JBIM-07-2019-0328

Published: 14 May 2020

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Journal Articles

A meta-analytic study on exploration and exploitation

Xiaofeng Shi, Lixun Su, Annie Peng Cui

Journal of Business & Industrial Marketing (2020) 35 (1): 97–115.

https://doi.org/10.1108/JBIM-03-2019-0119

Published: 27 August 2019

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