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Lixun Su
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Journal Articles
B2B brand orientation, relationship commitment, and buyer-supplier relational performance
Available to Purchase
Journal of Business & Industrial Marketing (2021) 36 (2): 324–336.
Published: 18 September 2020
Journal Articles
A meta-analytic study on exploration and exploitation
Available to Purchase
Journal of Business & Industrial Marketing (2020) 35 (1): 97–115.
Published: 27 August 2019
