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Bert Paesbrugghe
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Journal Articles

Selling to enabled purchasers: the effect of perceived supply risk and profit impact on the buyer–seller interaction

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Bert Paesbrugghe, Johanna Vuori, Heidi Kock
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (5): 1012–1024.
https://doi.org/10.1108/JBIM-05-2019-0252
Published: 19 August 2021
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Journal Articles

The impact of adverse life events on salesperson relationships with customers

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Deva Rangarajan, Michael Peasley, Bert Paesbrugghe, Rajesh V. Srivastava, Geoffrey T. Stewart
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2021) 36 (12): 2126–2138.
https://doi.org/10.1108/JBIM-05-2019-0274
Published: 27 January 2020
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