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Journal Articles
Examining the use of fsQCA in B2B marketing research: benefits, current state and agenda for future research
Available to PurchaseDavid Marius Gligor, Ismail Golgeci, Carla Rego, Ivan Russo, Sıddık Bozkurt, Terrance Pohlen, Brian Hiatt, Vipul Garg
Journal of Business & Industrial Marketing (2022) 37 (7): 1542–1552.
Published: 03 November 2021
