Vipul Garg
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Journal Articles

Enhancing supply chain sustainability performance: the pivotal role of emerging technologies

Suman Niranjan, Vipul Garg, David Marius Gligor, Timothy G. Hawkins
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2025) 40 (2): 374–390.
https://doi.org/10.1108/JBIM-03-2024-0175
Published: 15 January 2025
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Includes: Supplementary data
Journal Articles

Examining the use of fsQCA in B2B marketing research: benefits, current state and agenda for future research

David Marius Gligor, Ismail Golgeci, Carla Rego, Ivan Russo, Sıddık Bozkurt, Terrance Pohlen, Brian Hiatt, Vipul Garg
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (7): 1542–1552.
https://doi.org/10.1108/JBIM-09-2020-0436
Published: 03 November 2021
View article titled, Examining the use of fsQCA in B2B marketing research: benefits, current state and agenda for future research
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