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Journal Articles

Toward addressing customer migration: measuring B2B salespersons’ perceptions of customer ownership

J. Ricky Fergurson, Greg W. Marshall, Lou E. Pelton

Journal of Business & Industrial Marketing (2024) 39 (10): 2057–2069.

https://doi.org/10.1108/JBIM-03-2023-0136

Published: 03 July 2024

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Journal Articles

Understanding salesperson intention to use AI feedback and its influence on business-to-business sales outcomes

Kelly R. Hall, Dana E. Harrison, Haya Ajjan, Greg W. Marshall

Journal of Business & Industrial Marketing (2022) 37 (9): 1787–1801.

https://doi.org/10.1108/JBIM-04-2021-0218

Published: 10 December 2021

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Journal Articles

A meta‐analysis of the relationship between sales orientation‐customer orientation (SOCO) and salesperson job performance

Fernando Jaramillo, Daniel M. Ladik, Greg W. Marshall, Jay Prakash Mulki

Journal of Business & Industrial Marketing (2007) 22 (5): 302–310.

https://doi.org/10.1108/08858620710773431

Published: 07 August 2007

View article titled, A meta‐analysis of the relationship between sales orientation‐customer orientation (SOCO) and salesperson job performance

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Journal Articles

Salesperson job involvement: do demographic, job situational, and market variables matter?

Greg W. Marshall, Felicia G. Lassk, William C. Moncrief

Journal of Business & Industrial Marketing (2004) 19 (5): 337–343.

https://doi.org/10.1108/08858620410549947

Published: 01 August 2004

View article titled, Salesperson job involvement: do demographic, job situational, and market variables matter?

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Journal Articles

Exploring internal customer service quality

Greg W. Marshall, Julie Baker, David W. Finn

Journal of Business & Industrial Marketing (1998) 13 (4-5): 381–392.

https://doi.org/10.1108/08858629810226681

Published: 01 August 1998

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Toward addressing customer migration: measuring B2B salespersons’ perceptions of customer ownership

Understanding salesperson intention to use AI feedback and its influence on business-to-business sales outcomes

A meta‐analysis of the relationship between sales orientation‐customer orientation (SOCO) and salesperson job performance

Salesperson job involvement: do demographic, job situational, and market variables matter?

Exploring internal customer service quality

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