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Journal Articles

The sponsorship performance cycle: longitudinal evidence of sponsors’ contribution to Formula One team achievement

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Joe B. Cobbs, Jonathan A. Jensen, B. David Tyler
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2022) 37 (1): 103–114.
https://doi.org/10.1108/JBIM-06-2020-0299
Published: 22 March 2021
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Journal Articles

The dynamics of relationship marketing in international sponsorship networks

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Joe B. Cobbs
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2011) 26 (8): 590–601.
https://doi.org/10.1108/08858621111179868
Published: 11 October 2011
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