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Journal Articles

Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements

Furkan Amil Gur, Adrien Bouchet, Brian R. Walkup, Jonathan A. Jensen

Journal of Business & Industrial Marketing (2022) 37 (9): 1762–1786.

https://doi.org/10.1108/JBIM-11-2020-0502

Published: 03 November 2021

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Journal Articles

The sponsorship performance cycle: longitudinal evidence of sponsors’ contribution to Formula One team achievement

Joe B. Cobbs, Jonathan A. Jensen, B. David Tyler

Journal of Business & Industrial Marketing (2022) 37 (1): 103–114.

https://doi.org/10.1108/JBIM-06-2020-0299

Published: 22 March 2021

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Journal Articles

Are firms like fair-weathered fans? Examining decision-making in B2B relationships

Jonathan A. Jensen

Journal of Business & Industrial Marketing (2021) 36 (2): 281–291.

https://doi.org/10.1108/JBIM-04-2020-0187

Published: 14 July 2020

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