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Journal Articles

Re-examining B2B calculative commitment and its impact on willingness-to-pay a premium price

Riza Casidy, Mayoor Mohan

Journal of Business & Industrial Marketing (2025) 40 (12): 2310–2324.

https://doi.org/10.1108/JBIM-10-2024-0785

Published: 03 November 2025

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Journal Articles

Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality

Munyaradzi W. Nyadzayo, Riza Casidy, Mayoor Mohan

Journal of Business & Industrial Marketing (2023) 38 (4): 958–973.

https://doi.org/10.1108/JBIM-03-2021-0156

Published: 28 June 2022

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Journal Articles

Integrating reciprocity into a social exchange model of inter-firm B2B relationships

Kevin E. Voss, Emily C. Tanner, Mayoor Mohan, Yong-Ki Lee, Hong Keun Kim

Journal of Business & Industrial Marketing (2019) 34 (8): 1668–1680.

https://doi.org/10.1108/JBIM-07-2018-0219

Published: 06 August 2019

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