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Journal Articles

Integrating reciprocity into a social exchange model of inter-firm B2B relationships

Kevin E. Voss, Emily C. Tanner, Mayoor Mohan, Yong-Ki Lee, Hong Keun Kim

Journal of Business & Industrial Marketing (2019) 34 (8): 1668–1680.

https://doi.org/10.1108/JBIM-07-2018-0219

Published: 06 August 2019

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Journal Articles

Relational bonding strategies in the franchise industry: the moderating role of duration of the relationship

Yong-ki Lee, Sally Kim, Min-Seong Kim, Jae-Han Lee, Ki-Taek Lim

Journal of Business & Industrial Marketing (2015) 30 (7): 830–841.

https://doi.org/10.1108/JBIM-10-2013-0237

Published: 03 August 2015

View article titled, Relational bonding strategies in the franchise industry: the moderating role of duration of the relationship

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