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Nicole E. Coviello
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Journal Articles
Contemporary Marketing Practices research program: a review of the first decade
Available to Purchase
Journal of Business & Industrial Marketing (2008) 23 (2): 84–94.
Published: 01 February 2008
Journal Articles
Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?
Available to Purchase
Journal of Business & Industrial Marketing (2001) 16 (5): 382–400.
Published: 01 September 2001
