Page 1 | Search Results | Journal of Business & Industrial Marketing | Emerald Publishing

Skip to Main Content

Close

Journals
Books
Case Studies
Collections
Open Access
Citation Manager

Journals
Books
Case Studies
Collections
Open Access
Citation Manager

header search

search input Search input auto suggest

filter your search

Search

Advanced Search

Journal of Business & Industrial Marketing

Menu

Journal Home
Issues
About this JournalOpen External Link
Earlycite Articles

Update search

Querybuilder input 1 Querybuilder input

Filter

All
Title
Author
Author Affiliations
Full Text
Abstract
Keyword
DOI
ISBN
EISBN
ISSN
EISSN
Issue
Volume
References

Querybuilder input 2 Querybuilder input

Filter

All
Title
Author
Author Affiliations
Full Text
Abstract
Keyword
DOI
ISBN
EISBN
ISSN
EISSN
Issue
Volume
References

Querybuilder input 3 Querybuilder input

Filter

All
Title
Author
Author Affiliations
Full Text
Abstract
Keyword
DOI
ISBN
EISBN
ISSN
EISSN
Issue
Volume
References

Querybuilder input 4 Querybuilder input

Filter

All
Title
Author
Author Affiliations
Full Text
Abstract
Keyword
DOI
ISBN
EISBN
ISSN
EISSN
Issue
Volume
References

Querybuilder input 5 Querybuilder input

Filter

All
Title
Author
Author Affiliations
Full Text
Abstract
Keyword
DOI
ISBN
EISBN
ISSN
EISSN
Issue
Volume
References

Querybuilder input 6 Querybuilder input

Filter

All
Title
Author
Author Affiliations
Full Text
Abstract
Keyword
DOI
ISBN
EISBN
ISSN
EISSN
Issue
Volume
References

NARROW

Format

Filter by format

Journal Articles (4)

Journal

Filter by journal

Journal of Business & Industrial Marketing (4)

Type

Filter by type

Research Article (2)
Review Article (1)
Viewpoint (1)

Date

Filter by date

Date range

Single date

From

To

Apply

Availability

Availability

Available
Open Access
Free
Available for purchase

1-4 of 4

Roderick J. Brodie

Save search

Follow your search

Access your saved searches in your account

Name your search

Follow this search

Would you like to receive an alert when new items match your search?

Sort by

Sort Order Select

Journal Articles

Contemporary Marketing Practices research program: a review of the first decade

Roderick J. Brodie, Nicole E. Coviello, Heidi Winklhofer

Journal: Journal of Business & Industrial Marketing

Journal of Business & Industrial Marketing (2008) 23 (2): 84–94.

https://doi.org/10.1108/08858620810850191

Published: 01 February 2008

View article titled, Contemporary Marketing Practices research program: a review of the first decade

Open the PDF for Contemporary Marketing Practices research program: a review of the first decade in another window

Add to Citation Manager for Contemporary Marketing Practices research program: a review of the first decade

Journal Articles

Sources of brand benefits in manufacturer‐reseller B2B relationships

Mark S. Glynn, Judy Motion, Roderick J. Brodie

Journal: Journal of Business & Industrial Marketing

Journal of Business & Industrial Marketing (2007) 22 (6): 400–409.

https://doi.org/10.1108/08858620710780163

Published: 28 August 2007

View article titled, Sources of brand benefits in manufacturer‐reseller B2B relationships

Open the PDF for Sources of brand benefits in manufacturer‐reseller B2B relationships in another window

Add to Citation Manager for Sources of brand benefits in manufacturer‐reseller B2B relationships

Journal Articles

Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand

Jaqueline Pels, Roderick J. Brodie, Wesley J. Johnston

Journal: Journal of Business & Industrial Marketing

Journal of Business & Industrial Marketing (2004) 19 (6): 386–396.

https://doi.org/10.1108/08858620410556327

Published: 01 October 2004

View article titled, Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand

Open the PDF for Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand in another window

Add to Citation Manager for Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand

Journal Articles

Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

Nicole E. Coviello, Roderick J. Brodie

Journal: Journal of Business & Industrial Marketing

Journal of Business & Industrial Marketing (2001) 16 (5): 382–400.

https://doi.org/10.1108/08858620110400223

Published: 01 September 2001

View article titled, Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

Open the PDF for Contemporary marketing practices of consumer and business‐to‐business firms: how different are they? in another window

Add to Citation Manager for Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

Email alerts

Earlycite Alert

Closed Issue Alert

Latest Published Articles Alert

About this Journal
Editorial Team
Write for this Journal
Author Guidelines

Online ISSN 2052-1189
Print ISSN 0885-8624

Bluesky
Facebook
LinkedIn
YouTube
Instagram

© 2025 Emerald Publishing Limited

Authors
Editors
Librarians
Researchers
Reviewers

Open Access
How-to Guides
Emerald Publishing Services

Contact us
Help
About Emerald
Working for Emerald

Cookie Policy
Accessibility
Site policies
Privacy notice
Modern Slavery Act
© 2025 Emerald Publishing Limited

This Feature Is Available To Subscribers Only

Sign In or Create an Account