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Journal Articles

Contemporary Marketing Practices research program: a review of the first decade

Roderick J. Brodie, Nicole E. Coviello, Heidi Winklhofer

Journal of Business & Industrial Marketing (2008) 23 (2): 84–94.

https://doi.org/10.1108/08858620810850191

Published: 01 February 2008

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Journal Articles

Sources of brand benefits in manufacturer‐reseller B2B relationships

Mark S. Glynn, Judy Motion, Roderick J. Brodie

Journal of Business & Industrial Marketing (2007) 22 (6): 400–409.

https://doi.org/10.1108/08858620710780163

Published: 28 August 2007

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Journal Articles

Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand

Jaqueline Pels, Roderick J. Brodie, Wesley J. Johnston

Journal of Business & Industrial Marketing (2004) 19 (6): 386–396.

https://doi.org/10.1108/08858620410556327

Published: 01 October 2004

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Journal Articles

Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

Nicole E. Coviello, Roderick J. Brodie

Journal of Business & Industrial Marketing (2001) 16 (5): 382–400.

https://doi.org/10.1108/08858620110400223

Published: 01 September 2001

View article titled, Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

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Contemporary Marketing Practices research program: a review of the first decade

Sources of brand benefits in manufacturer‐reseller B2B relationships

Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand

Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

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Contemporary Marketing Practices research program: a review of the first decade

Sources of brand benefits in manufacturer‐reseller B2B relationships

Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand

Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

Email alerts

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