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Journal Articles

High‐tech, innovative products: identifying and meeting business customers' value needs

Adam Lindgreen, Michael Antioco, Roger Palmer, Tim van Heesch

Journal of Business & Industrial Marketing (2009) 24 (3-4): 182–197.

https://doi.org/10.1108/08858620910939732

Published: 13 March 2009

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Journal Articles

Do different marketing practices require different leadership styles? An exploratory study

Adam Lindgreen, Roger Palmer, Martin Wetzels, Michael Antioco

Journal of Business & Industrial Marketing (2008) 24 (1): 14–26.

https://doi.org/10.1108/08858620910923667

Published: 26 December 2008

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Journal Articles

Research‐informed teaching and teaching‐informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice

Victoria Little, Richard Brookes, Roger Palmer

Journal of Business & Industrial Marketing (2008) 23 (2): 124–134.

https://doi.org/10.1108/08858620810850245

Published: 01 February 2008

View article titled, Research‐informed teaching and teaching‐informed research: the Contemporary Marketing Practices (CMP) living case study approach to understanding marketing practice

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Journal Articles

The transaction‐relational continuum: conceptually elegant but empirically denied

Journal of Business & Industrial Marketing (2007) 22 (7): 439–451.

https://doi.org/10.1108/08858620710828827

Published: 16 October 2007

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