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Journal Articles

Opportunism in an emerging market – franchisee perspective

Swati Panda, Satyendra C. Pandey, Audhesh K. Paswan, Lou E. Pelton

Journal of Business & Industrial Marketing (2023) 38 (10): 2092–2106.

https://doi.org/10.1108/JBIM-06-2021-0297

Published: 31 May 2023

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Journal Articles

Franchising: a signaling perspective

Swati Panda, Sajani Thapa, Audhesh K. Paswan, Sailendra Prasanna Mishra

Journal of Business & Industrial Marketing (2023) 38 (4): 813–827.

https://doi.org/10.1108/JBIM-09-2020-0418

Published: 17 June 2022

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Journal Articles

User-entrepreneurship and innovation: does customer involvement and learning orientation matter?

Saurabh Srivastava, Swati Panda, Wallace A. Williams, Jr.

Journal of Business & Industrial Marketing (2022) 37 (6): 1182–1196.

https://doi.org/10.1108/JBIM-05-2021-0255

Published: 20 October 2021

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