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Journal Articles

A brief review of marketing accountability, and a research agenda

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Malcolm McDonald
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2010) 25 (5): 383–394.
https://doi.org/10.1108/08858621011058142
Published: 15 June 2010
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Journal Articles

Evolution of strategic sales organizations in business‐to‐business marketing

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Nigel F. Piercy
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2010) 25 (5): 349–359.
https://doi.org/10.1108/08858621011058115
Published: 15 June 2010
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Journal Articles

Business-to-business marketing in the 21st century

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Tony Garry, T.C. Melewar, Len Tiu Wright
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2010) 25 (5)
https://doi.org/10.1108/jbim.2010.08025eaa.001
Published: 15 June 2010
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Journal Articles

Business implications in the subcontracting alliance life cycle: case examples from the Tunisian clothing and textile industries

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Kaouther Kooli, Len Tiu Wright, Adrian Wright
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2010) 25 (5): 372–382.
https://doi.org/10.1108/08858621011058133
Published: 15 June 2010
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Journal Articles

The impact of service encounter quality in service evaluation: evidence from a business‐to‐business context

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Chanaka Jayawardhena
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2010) 25 (5): 338–348.
https://doi.org/10.1108/08858621011058106
Published: 15 June 2010
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Journal Articles

The need for adaptive processes of benchmarking in small business‐to‐business services

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Anne Broderick, Tony Garry, Mark Beasley
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2010) 25 (5): 324–337.
https://doi.org/10.1108/08858621011058098
Published: 15 June 2010
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Journal Articles

Transfer of brand knowledge in business‐to‐business markets: a qualitative study

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Suraksha Gupta, T.C. Melewar, Michael Bourlakis
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2010) 25 (5): 395–403.
https://doi.org/10.1108/08858621011058151
Published: 15 June 2010
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Journal Articles

Complaint resolution management expectations in an asymmetric business‐to‐business context

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Thorsten Gruber, Stephan C. Henneberg, Bahar Ashnai, Peter Naudé, Alexander Reppel
Journal: Journal of Business & Industrial Marketing
Journal of Business & Industrial Marketing (2010) 25 (5): 360–371.
https://doi.org/10.1108/08858621011058124
Published: 15 June 2010
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