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Journal Articles

A stakeholder approach to international and national sport sponsorship

Rodoula Tsiotsou

Journal of Business & Industrial Marketing (2011) 26 (8): 557–565.

https://doi.org/10.1108/08858621111179831

Published: 11 October 2011

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Journal Articles

The impact of relationship quality on attitude toward a sponsor

Yu Kyoum Kim, Yong Jae Ko, Jeffery James

Journal of Business & Industrial Marketing (2011) 26 (8): 566–576.

https://doi.org/10.1108/08858621111179840

Published: 11 October 2011

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Journal Articles

The dynamics of relationship marketing in international sponsorship networks

Joe B. Cobbs

Journal of Business & Industrial Marketing (2011) 26 (8): 590–601.

https://doi.org/10.1108/08858621111179868

Published: 11 October 2011

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Journal Articles

Sponsorship‐linked marketing: a set of research propositions

David Nickell, T. Bettina Cornwell, Wesley J. Johnston

Journal of Business & Industrial Marketing (2011) 26 (8): 577–589.

https://doi.org/10.1108/08858621111179859

Published: 11 October 2011

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Journal Articles

The influence of sport leagues on the business‐to‐business marketing of teams: the case of professional road cycling

Tim Benijts, Wim Lagae, Benedict Vanclooster

Journal of Business & Industrial Marketing (2011) 26 (8): 602–613.

https://doi.org/10.1108/08858621111179877

Published: 11 October 2011

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Journal Articles

Guest editorial

Vanessa Ratten, Hamish Ratten

Journal of Business & Industrial Marketing (2011) 26 (8)

https://doi.org/10.1108/jbim.2011.08026haa.001

Published: 11 October 2011

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Journal Articles

International sport marketing: practical and future research implications

Vanessa Ratten, Hamish Ratten

Journal of Business & Industrial Marketing (2011) 26 (8): 614–620.

https://doi.org/10.1108/08858621111179886

Published: 11 October 2011

View article titled, International sport marketing: practical and future research implications

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A stakeholder approach to international and national sport sponsorship

The impact of relationship quality on attitude toward a sponsor

The dynamics of relationship marketing in international sponsorship networks

Sponsorship‐linked marketing: a set of research propositions

The influence of sport leagues on the business‐to‐business marketing of teams: the case of professional road cycling

Guest editorial

International sport marketing: practical and future research implications

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