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Keywords: Alliance innovation performance
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Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (3): 564–577.
Published: 14 June 2021
...Dong Liu; Yongchuan Bao; Guocai Wang Purpose The purpose of this study is to examine how formal contracts affect alliance innovation performance. To understand the mechanism underlying the impact, this study tests whether relationship learning mediates the impact of formal contracts on alliance...
