Keywords: Alliances
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (7): 1246–1260.
Published: 01 February 2021
... to explore the development of relationships between competitors adopting an interaction and network approach. Design/methodology/approach This study examines nine relationships between competitors that are part of two multi-actor alliances in the pharmaceutical industry. The study builds on nine...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (7): 592–600.
Published: 17 August 2012
...Thomas Brashear; Pelin Bicen; Shelby D. Hunt Purpose This study aims to examine the role of market orientation as a relationship property. This property, labeled “alliance market orientation”, is at the inter‐firm level and is related to the new product development (NPD) activities of alliances...
Journal Articles
Journal of Business & Industrial Marketing (2003) 18 (4-5): 447–456.
Published: 01 August 2003
...Michael K. Rich With the increasing competitive environment confronting businesses on a global basis and the shrinking availability of investment capital, many organizations are looking to strategic alliances to be an instant solution for present marketing shortfalls. Research has shown...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (6): 538–557.
Published: 01 November 2002
... of the relationship. The paper also draws attention to the policy and strategy implications of the empirical evidence. © MCB UP Limited 2002 Ghana Denmark Developing countries Alliances Strategy Acquisition of new technical skills or technological capabilities Interfirm collaborative...
Journal Articles
Journal of Business & Industrial Marketing (2002) 17 (4): 282–301.
Published: 01 July 2002
..., and unwanted by at least one of the partners (Hamel, 1991, pp. 84, 92). Key mechanism Recent research in marketing on the topic of strategic alliances is increasingly taking a learning‐based perspective. For example, Rindfleisch and Moorman (2001) and Sividas and Dwyer (2000) highlight the role...
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (5): 301–322.
Published: 01 September 2000
...Judith Schmitz Whipple; Julie J. Gentry A large number of industrial manufacturers are forming alliances with partners throughout the supply chain with the focus on improving competitive position. These potential improvements may vary by the type of alliance being formed. In spite of this, little...
Journal Articles
Journal of Business & Industrial Marketing (2000) 15 (5): 340–353.
Published: 01 September 2000
... Problem solving Decision making Alliances The increasing interdependence of economies is perhaps best exemplified by the growing number of alliances forged between countries. For example, the North American Free Trade Agreement (NAFTA) has facilitated the dramatic increase in business activities...
Journal Articles
Journal of Business & Industrial Marketing (1995) 10 (3): 47–60.
Published: 01 August 1995
...Niren M. Vyas; William L. Shelburn; Dennis C. Rogers Defined broadly as any relationship between companies involving a sharing of common destinies, strategic alliances are cropping up across the global arena. Due to the maturation of several trends of the 1980s,such as: intensified foreign...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (1991) 6 (1-2): 39–48.
Published: 01 January 1991
... and political issues. Suggests that joint ventures are constrained by Soviet labour law which contains restrictions to protect both Soviet labour and Soviet enterprises. © MCB UP Limited 1991 Alliances Business development Exchange rates Industrial relations International trade Joint ventures...

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