... as a dynamic interplay of cooperation and competition. Design/methodology/approach As a conceptual paper, this study draws on an extensive review of SDL literature. By combining perspectives from organizational ambidexterity and strategic management, this paper creates a dual-lens framework to comprehend...

... by responding quickly to the business-to-business marketing. Despite its paramount importance, questions as to how bricolage is strengthened and how bricolage improves innovation ambidexterity have remained unanswered. This study aims to develop an integrated model for the relationships among environmental...

... on their performance through sales ambidexterity and sales technology infusion (STI) using a sales technology ecosystem approach. This paper adopts a qualitative methodology, through in-depth interviews with salespeople from a diverse range of industries, age profiles and contexts, to explore the narratives...

... Ambidexterity’s effects on exploration and exploitation have been widely studied in the innovation literature. However, to date, no studies have determined how combining or balancing the two strategic marketing foci may improve new product performance outcomes. This is an important issue in emerging markets...

...Valter Afonso Vieira; Valter da Silva Faia; James Boles; Bruno Rafael Marioti; Rita Cassia Pereira Purpose The purpose of this study is to develop a theoretical model that posits locomotion-assessment ambidextrous orientation as predictor of salesperson acquisition–retention ambidexterity, which...

...Nima Heirati; Aron O’Cass; Phyra Sok Purpose Organizational ambidexterity is argued to be a prerequisite for successful new product development, especially for firms operating in highly competitive emerging markets. Despite growing attention to the importance of ambidexterity, the conditions under...

... and explorative performance goals. Design/methodology/approach – This conceptual study extends insights from the dynamic capabilities approach to explore the nature of SM resilience and its role in attaining ambidexterity. Findings – This study proposes SM resilience as a multifaceted dynamic...