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1-7 of 7
Keywords: Ambidexterity
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Journal Articles
Reframing service-dominant logic: the interplay of cooperation and competition in market ecosystems
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Journal of Business & Industrial Marketing (2026) 41 (4): 429–436.
Published: 20 January 2026
... as a dynamic interplay of cooperation and competition. Design/methodology/approach As a conceptual paper, this study draws on an extensive review of SDL literature. By combining perspectives from organizational ambidexterity and strategic management, this paper creates a dual-lens framework to comprehend...
Journal Articles
Environmental factors, ambidexterity and performance in SMEs: does bricolage matter?
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Journal of Business & Industrial Marketing (2024) 39 (3): 521–536.
Published: 07 September 2023
... by responding quickly to the business-to-business marketing. Despite its paramount importance, questions as to how bricolage is strengthened and how bricolage improves innovation ambidexterity have remained unanswered. This study aims to develop an integrated model for the relationships among environmental...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (4): 615–629.
Published: 18 November 2020
...-regulatory mode. Hence, sales organizations should try to foster and facilitate further STI and sales ambidexterity, which are key to achieving positive outcomes in today’s technology-intensive sales settings. This paper extends the current literature on sales technology and sales ambidexterity within...
Journal Articles
New product performance implications of ambidexterity in strategic marketing foci: a case of emerging market firms
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Journal of Business & Industrial Marketing (2021) 36 (3): 390–399.
Published: 30 September 2020
...Huda Khan; Susan Freeman; Richard Lee © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Ambidexterity’s effects on exploration and exploitation have been widely studied in the innovation literature. However, to date, no studies have determined...
Journal Articles
The role of self-regulatory mode on acquisition–retention ambidexterity
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Journal of Business & Industrial Marketing (2019) 34 (8): 1813–1826.
Published: 28 August 2019
...Valter Afonso Vieira; Valter da Silva Faia; James Boles; Bruno Rafael Marioti; Rita Cassia Pereira Purpose The purpose of this study is to develop a theoretical model that posits locomotion-assessment ambidextrous orientation as predictor of salesperson acquisition–retention ambidexterity, which...
Journal Articles
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
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Journal of Business & Industrial Marketing (2017) 32 (8): 1038–1050.
Published: 02 October 2017
...Nima Heirati; Aron O’Cass; Phyra Sok Purpose Organizational ambidexterity is argued to be a prerequisite for successful new product development, especially for firms operating in highly competitive emerging markets. Despite growing attention to the importance of ambidexterity, the conditions under...
Journal Articles
The role of supply management resilience in attaining ambidexterity: a dynamic capabilities approach
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Journal of Business & Industrial Marketing (2016) 31 (1): 123–134.
Published: 01 February 2016
... and explorative performance goals. Design/methodology/approach – This conceptual study extends insights from the dynamic capabilities approach to explore the nature of SM resilience and its role in attaining ambidexterity. Findings – This study proposes SM resilience as a multifaceted dynamic...
