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Keywords: Ambidexterity
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (4): 429–436.
Published: 20 January 2026
... as a dynamic interplay of cooperation and competition. Design/methodology/approach As a conceptual paper, this study draws on an extensive review of SDL literature. By combining perspectives from organizational ambidexterity and strategic management, this paper creates a dual-lens framework to comprehend...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (3): 521–536.
Published: 07 September 2023
... by responding quickly to the business-to-business marketing. Despite its paramount importance, questions as to how bricolage is strengthened and how bricolage improves innovation ambidexterity have remained unanswered. This study aims to develop an integrated model for the relationships among environmental...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (4): 615–629.
Published: 18 November 2020
...-regulatory mode. Hence, sales organizations should try to foster and facilitate further STI and sales ambidexterity, which are key to achieving positive outcomes in today’s technology-intensive sales settings. This paper extends the current literature on sales technology and sales ambidexterity within...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (8): 1813–1826.
Published: 28 August 2019
...Valter Afonso Vieira; Valter da Silva Faia; James Boles; Bruno Rafael Marioti; Rita Cassia Pereira Purpose The purpose of this study is to develop a theoretical model that posits locomotion-assessment ambidextrous orientation as predictor of salesperson acquisition–retention ambidexterity, which...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2016) 31 (1): 123–134.
Published: 01 February 2016
... and explorative performance goals. Design/methodology/approach – This conceptual study extends insights from the dynamic capabilities approach to explore the nature of SM resilience and its role in attaining ambidexterity. Findings – This study proposes SM resilience as a multifaceted dynamic...

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