... economy (Argentina) and a developed economy (the USA). Design/methodology/approach Survey data were collected in both West African nations, Argentina and the USA, using a standard survey instrument used in previous contemporary marketing practice (CMP) studies. Descriptive statistics were used...

..., financial investors have tempered their optimism and interest rates on Argentine bonds have soared. Clearly, at the time of the study Argentina already faced uncertain and challenging economic times. In late December 2001, following a cacerolazo (when the citizens of Buenos Aires took...