... consisting of approximately 4,000 Canadian enterprises in 18 industries. The data was collected by Statistics Canada in 2009 and 2012 through its nationwide Survey of Innovation and Business Strategies program. Two widely used theoretical frameworks, resource-based view of the firm and the competitive...

.... Research limitations/implications – The CCB model was tested on a sample of small-, medium- and large-sized companies in Canada, which may indicate less generalizability to larger companies or in other countries and contextual settings. Practical implications – The CCB-framework provides insights...

...Nicole E. Coviello; Roderick J. Brodie The literature has traditionally argued that marketing in firms serving consumer markets is, and should be, different from that in firms serving business markets. This research investigates the marketing practices of 279 firms in Canada and New Zealand...

... sets influence problem‐solving. To ensure some level of equivalence, the authors utilized a sample comparable to that of the original (US) study. Hence, sample equivalence allows the researchers to draw conclusions regarding the applicability of the model. Industrial marketing Export Canada...