Keywords: Coopetition
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Journal of Business & Industrial Marketing (2025) 40 (13): 142–157.
Published: 18 April 2025
...Graciela Corral de Zubielqui; Peter Guckenbiehl; Janice Jones; Hussain Gulzar Rammal Purpose This study aims to explore how variations in goal congruity and lifecycle stages influence start-ups’ approaches to coopetition and how these factors shape their strategies for competing and cooperating...
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Journal of Business & Industrial Marketing (2025) 40 (4): 981–993.
Published: 11 April 2025
...Jinjing Li; Haizhe Yu; Lili Gao Purpose Coopetition as a rising type of interfirm relationship is proved to be beneficial to firms in multiple aspects, which received much scholarly attention. However, the consistency of different theories in the area is criticized to be eroded by conceptual...
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Journal of Business & Industrial Marketing (2025) 40 (3): 611–636.
Published: 07 February 2025
...Maicom Sergio Brandao; Moacir Godinho Filho; Gilberto Miller Devós Ganga; Jorge Renato Verschoore Purpose This study aims to unravel the complex coopetitive interactions in supply chains. It delves into the paradoxical relationship between cooperative and competitive interactions among supply...
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Journal of Business & Industrial Marketing (2023) 38 (1): 118–136.
Published: 29 March 2022
...Abhilasha Meena; Sanjay Dhir; Sushil Sushil While the apparent reasons for practicing coopetition are primarily attributed to cost-cutting, hedging risks or simply bypassing the reiteration of efforts and resources, the benefits surrounding it are far more (Seepana et al., 2020...
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Journal of Business & Industrial Marketing (2022) 37 (11): 2247–2259.
Published: 07 December 2021
...Brett Letcher; Margarietha de Villiers Scheepers; Wayne Graham Purpose This paper aims to explore small firm perceptions of coopetition, focusing on coopetitive tension, balance and value appropriation realised in dyadic relationships, not considered holistically in previous research. Design...
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