...Joey Lam; Michael S. Mulvey; Karen Robson; Leyland Pitt Purpose This study aims to help uncover corporate culture and values to attract and retain talent by understanding job reviews written by business-to-business (B2B) salespeople. Design/methodology/approach Over 40,000 job reviews...

... Limited Licensed re-use rights only India Germany Relationship marketing Case studies Corporate culture Business-to-business marketing RQ1. What cultural factors on the Indian side influence Indo–German GAM relationships? RQ2. How do German GA managers...

... Learning styles Corporate culture Marketing strategy Important insights General Electric (GE) is often cited as one of the most impressive examples of the learning organization in practice (Garvin, 1993; Marquardt, 1996; Ghoshal and Bartlett, 2000). Also of interest to readers...

... of strategic resources serves as a powerful form of differentiation (Barney, 1991). © MCB UP Limited 2002 Supply chain Cycle time Organizational learning Corporate culture Development of new knowledge Organizations are forced to confront a variety of challenges, including...

... Corporate culture Goals Industry Management Motivation Salesforce Values The concept of culture has been an important subject of managerial interest and scholarly research over the past decade. There are a number of significant reasons for this interest. For example, it has been observed...

... manufacturers a sustainable market advantage, namely, serving the customer′s corporate culture for market gain. Depicts a systematic approach for computerized manufacturing equipment vendors to observe, interpret and monitor their customers′ corporate culture, and enables them to formulate marketing strategies...

... for changes that could impact its plans and must be ready to reassess and replan immediately if external or internal situations indicate doing so. © MCB UP Limited 1991 Corporate culture Futures markets Marketing Marketing theory Product development R&D COMPANY STUDY FANTASIES FOR SALE...

... Student, Master's of Business Administration, San Jose State University, Interview, September 1987. 20. Hoerr, J., "Kelloggs' Private War Against Apartheid," Business Week, September 23, 1985. 28 Corporate culture Marketing strategy National cultures Third World ...