...Sanket Vatavwala; Bipul Kumar; Arun Sharma; Aditya Billore; Ashish Sadh Purpose This study aims to develop a framework to enhance the understanding of customer engagement in business-to-business markets. Design/methodology/approach This study uses an integrative approach, combining theory...

...Mukta Srivastava; Sreeram Sivaramakrishnan; Neeraj Pandey Purpose The increased digital interactions in the B2B industry have enhanced the importance of customer engagement as a measure of firm performance. This study aims to map and analyze temporal and spatial journeys for customer engagement...

... in this field. The network analysis identified four perspectives or research clusters: customer engagement, the conceptualization, co-creation of value and service ecosystems. Finally, the agenda for future research is presented. Originality/value This paper carries out a bibliometric and network analysis...

... on salesperson performance and the effectiveness of selling goods in-store with the salesperson in direct contact with the customer engaged in showrooming. These kinds of shoppers’ main traits include trying out products in stores, checking competitors’ prices via online channels of e-commerce giants and finally...

...Jing Zhang; Mingfei Du Purpose This study aims to investigate how business-to-business (B2B) companies use message strategies on social media platform and how these strategies are effective in improving customer perceived value and encouraging customer engagement, as well as how B2B companies...

...Youmna Mohamed Abdelghany Youssef; Wesley J. Johnston; Talaat Asaad AbdelHamid; Mona Ibrahim Dakrory; Mohamed Galal Soliman Seddick Purpose The purpose of this study is to investigate conceptually the relationship between the customer’s engagement and equity and to determine whether customer...