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Keywords: Customer interaction
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Journal Articles
Inflection points during a disruptive event: planning within the sales force
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (4): 721–734.
Published: 27 November 2023
... Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Qualitative Communication Sales executives Disruptive events Inflection point Customer interaction The COVID-19 pandemic has been a major global disruptor, more so than any other prior disruptive event...
Journal Articles
Outside-in thinking, value chain collaboration and business model innovation in manufacturing firms
Available to Purchase
Journal of Business & Industrial Marketing (2022) 37 (9): 1745–1761.
Published: 04 November 2021
... 07 2021 24 09 2021 07 10 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Outside-in thinking Business model innovation Competitive intensity Regulatory volatility Customer interaction Business model innovation (BMI...
