Keywords: Digital servitization
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 149–165.
Published: 20 April 2026
...; and optimization and delivery of the servitization portfolio. The review of studies published to date on paradoxical tensions in digital servitization reveals some gaps. As highlighted in the recent literature review by Singh et al. (2024) , studies analyzing the paradoxes linked with digital...
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Journal of Business & Industrial Marketing (2026) 41 (1): 79–98.
Published: 25 November 2025
...Bjørn Ronny Vien Purpose This study aims to examine how digital servitization can help manufacturing small and medium-sized enterprises (SMEs) advance circularity in service ecosystems. Design/methodology/approach This qualitative study interviewed managers from 18 manufacturing SMEs in Norway...
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Journal of Business & Industrial Marketing (2022) 37 (11): 2142–2155.
Published: 19 November 2021
... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Manufacturing industry Organizational change Service marketing Industrial marketing Salesforce Industrial selling Service-sales ambidexterity Digital services Digital servitization Industrial services...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 142–160.
Published: 01 July 2021
... this transition. The study focuses on how manufacturers manage to create value in industrial markets through digital servitization. Design/methodology/approach An abductive research approach is used to investigate two manufacturing firms, and an interpretive framework is used as an analytical template...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (3): 578–593.
Published: 01 July 2021
... of developing existing or creating new practices and/or resources or by means of integrating practices and resources in new ways.” This suits digital servitization, enabling manufacturing companies to offer bundles of products, information and services (Frank et al., 2019). The remainder...

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