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1-14 of 14
Keywords: Digital servitization
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 149–165.
Published: 20 April 2026
...; and optimization and delivery of the servitization portfolio. The review of studies published to date on paradoxical tensions in digital servitization reveals some gaps. As highlighted in the recent literature review by Singh et al. (2024) , studies analyzing the paradoxes linked with digital...
Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (1): 79–98.
Published: 25 November 2025
...Bjørn Ronny Vien Purpose This study aims to examine how digital servitization can help manufacturing small and medium-sized enterprises (SMEs) advance circularity in service ecosystems. Design/methodology/approach This qualitative study interviewed managers from 18 manufacturing SMEs in Norway...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (2): 432–447.
Published: 13 January 2025
...Yaqi Zhang; Danfeng Geng; Jing Wang; Juhong Chen Purpose The purpose of this study is to investigate how manufacturers make collaborative decisions in the ecosystem in the context of digital servitization. Design/methodology/approach Constructing an inframarginal analysis mathematical model...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (11): 2497–2518.
Published: 16 August 2024
...Marius Kristiansen; Tor Helge Aas Purpose Digital servitization research has focused on how manufacturing firms use digital technologies to change business models and offer smart services; less attention has been devoted to the degree to which external actors in the existing ecosystem accept...
Journal Articles
Camila Favoretto, Glauco Henrique de Sousa Mendes, Renata de Oliveira Mota, Moacir Godinho Filho, Lauro Osiro, Gilberto Miller Devós M.D. Ganga
Journal of Business & Industrial Marketing (2024) 39 (9): 2038–2054.
Published: 09 July 2024
...Camila Favoretto; Glauco Henrique de Sousa Mendes; Renata de Oliveira Mota; Moacir Godinho Filho; Lauro Osiro; Gilberto Miller Devós M.D. Ganga Purpose This paper aims to identify the interrelationships among critical factors for digital servitization (DS) implementation. Design/methodology...
Includes: Supplementary data
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (9): 2003–2020.
Published: 01 July 2024
...Lide Chen; Yongtao Peng; Jianqiang Luo Purpose A digital servitization ecosystem (DSE) is a cooperation model based on the concept of value cocreation. However, capability asymmetry among enterprises can lead to unfair benefit distribution and hinder value cocreation and digital service...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (4): 857–870.
Published: 24 October 2023
... systems (PSS) Digital servitization New service development (NSD) Customer relationship management (CRM) technology Today’s manufacturing firms are interested in developing new services to complement existing product lines (Baines et al., 2017). By offering services in addition...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (2): 189–205.
Published: 05 July 2023
...Dan Zhou; Qihong Wu; Seoki Lee; Xin Li; Kai Sun; Xuerong Peng Purpose This paper aims to disentangle the mechanism linking digital servitization and manufacturing firm performance. The contributions of the service networks and slack resources are analyzed. Design/methodology/approach Drawing...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (6): 1362–1375.
Published: 10 February 2023
...Mario Rapaccini; Marco Paiola; Lino Cinquini; Riccardo Giannetti 05 01 2022 29 06 2022 16 10 2022 13 12 2022 This study aims to investigate the contribution of knowledge-intensive business services firms to small- and medium-sized manufacturers’ digital servitization...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (6): 1332–1344.
Published: 20 July 2022
... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode The purpose of this paper is to characterize the interfaces between manufacturing companies and the Internet of Things (IoT) suppliers involved in their digital servitization. This paper builds on an explorative...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (13): 1–18.
Published: 15 December 2021
... and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode This paper aims to analyze the digital servitization (DS) process with the paradox theory lens. The purpose is to catch how intra- and inter-organizational tensions generate complexity...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (11): 2142–2155.
Published: 19 November 2021
... Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Manufacturing industry Organizational change Service marketing Industrial marketing Salesforce Industrial selling Service-sales ambidexterity Digital services Digital servitization Industrial services...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (13): 142–160.
Published: 01 July 2021
... this transition. The study focuses on how manufacturers manage to create value in industrial markets through digital servitization. Design/methodology/approach An abductive research approach is used to investigate two manufacturing firms, and an interpretive framework is used as an analytical template...
Journal Articles
Guilherme Sales Smania, Glauco Henrique de Sousa Mendes, Fabiane Letícia Lizarelli, Camila Favoretto
Journal of Business & Industrial Marketing (2022) 37 (3): 578–593.
Published: 01 July 2021
... of developing existing or creating new practices and/or resources or by means of integrating practices and resources in new ways.” This suits digital servitization, enabling manufacturing companies to offer bundles of products, information and services (Frank et al., 2019). The remainder...
