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1-4 of 4
Keywords: Exchange
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Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (11): 2098–2110.
Published: 15 May 2020
...Julia V. Bondeli; Malena I. Havenvid; Hans Solli-Sæther Purpose This paper aims to explore corrupt exchange as a type of socioeconomic interaction in private–public relationships and its effects on material flow in connected private-private relationships. Design/methodology/approach The paper...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (8): 611–622.
Published: 05 October 2012
... of distributive justice at its foundation, Adams' (1963, 1965) equity theory is seminal in the field of social exchange. Equity theory is considered the most explicit and most rigorously developed of all theories that evaluate exchange relationships (e.g. Mowday, 1979). Equity theory can be applied to study any...
Journal Articles
Journal of Business & Industrial Marketing (2011) 26 (2): 104–114.
Published: 01 February 2011
...Rajasree K. Rajamma; Mohammad Ali Zolfagharian; Lou E. Pelton Purpose The primary purpose of the present paper is to critically evaluate the extant literature on relational exchange, a fundamental driver of buyer‐seller relationship management in the twenty‐first century. Toward that goal, a meta...
Journal Articles
Journal of Business & Industrial Marketing (2004) 19 (4): 250–257.
Published: 01 June 2004
...Keith Blois Firms enter into exchanges so that they can create value for themselves as well as their customers. Day's concept of customer value equations is reviewed and the concept of supplier value equations is introduced. Then the manner in which these two types of value equation can be used...
