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Keywords: Experiments
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Journal Articles
Preference for action: regulatory mode in B2B positioning decision-making
Available to Purchase
Journal of Business & Industrial Marketing (2020) 35 (12): 2111–2125.
Published: 07 May 2020
... two experiments provide novel insights into the predictive relevance of managers’ preference in terms of involvement with the decision-making process and the likelihood of altering positioning. Stavros P. Kalafatis can be contacted at: kalafatis@kingston.ac.uk 10 04 2019 13 08 2019...
