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Keywords: Exploitation
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Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 92–104.
Published: 07 March 2023
... differentiation. Design/methodology/approach Drawing on the exploration–exploitation literature, the authors considered PMO and postponement as types of exploration and exploitation, respectively. The authors hypothesized that postponement hampers the positive effect of PMO on product differentiation...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (1): 97–115.
Published: 27 August 2019
...Xiaofeng Shi; Lixun Su; Annie Peng Cui Purpose This study aims to fill three theoretical gaps in previous literature on exploration and exploitation: the relationship between exploration and exploitation is inconclusive; the influences of exploration and exploitation on firm performance...
Journal Articles

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