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1-6 of 6
Keywords: Exploitation
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Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (2): 350–365.
Published: 18 August 2023
...Min Ju; Michael T. Elliott Purpose The purpose of this paper is to examine the antecedents of organizational ambidexterity of foreign ventures in an emerging market. Organizational ambidexterity, the simultaneous pursuit of exploration and exploitation, represents a key innovation strategy. Yet...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 92–104.
Published: 07 March 2023
... differentiation. Design/methodology/approach Drawing on the exploration–exploitation literature, the authors considered PMO and postponement as types of exploration and exploitation, respectively. The authors hypothesized that postponement hampers the positive effect of PMO on product differentiation...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (5): 1045–1062.
Published: 23 September 2021
...Miguel Solís-Molina; Miguel Hernández-Espallardo; Augusto Rodríguez-Orejuela Purpose This study aims to analyze the moderating role of a firm’s alliance learning capability. The aim is to investigate the comparative performance of developing exploitation (or exploration) activities...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (12): 1971–1981.
Published: 06 May 2020
...Laure Ambroise; Céline Bérard; Isabelle Prim-Allaz Purpose This paper aims to explore the complex relationships between knowledge strategies (i.e. exploration and exploitation) and the performance of manufacturing SMEs by testing the mediating role of customer relationship management capabilities...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (1): 97–115.
Published: 27 August 2019
...Xiaofeng Shi; Lixun Su; Annie Peng Cui Purpose This study aims to fill three theoretical gaps in previous literature on exploration and exploitation: the relationship between exploration and exploitation is inconclusive; the influences of exploration and exploitation on firm performance...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (6): 876–888.
Published: 03 July 2017
... the importance of relational resources (trust and relationship effectiveness). The authors investigate how the Chinese guanxi is utilized to create and develop service exploitation and exploration activities for adopting non-technological innovations. This study surveyed 252 Chinese and Taiwanese firms...
