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Keywords: Fuzzy set qualitative comparative analysis
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Journal Articles
David Marius Gligor, Ismail Golgeci, Carla Rego, Ivan Russo, Sıddık Bozkurt, Terrance Pohlen, Brian Hiatt, Vipul Garg
Journal of Business & Industrial Marketing (2022) 37 (7): 1542–1552.
Published: 03 November 2021
... © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Research methods Industrial marketing Fuzzy set qualitative comparative analysis fsQCA B2B Business to business Literature review Marketing scholars have begun to point out the drawbacks...
