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1-12 of 12
Keywords: Game theory
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Journal Articles
Journal of Business & Industrial Marketing (2024)
Published: 02 September 2024
..., a zipper manufacturer, has invested in a production process that reduces water usage in contrast to previous processes (YKK, 2021). These investments often represent fixed one-time investments. Green supply chain Green product design Game theory Demand information Competition In recent...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (10): 2088–2103.
Published: 16 July 2024
...@astra.xlri.ac.in 14 10 2023 04 04 2024 14 05 2024 01 06 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Optimization Game theory Greening Stackelberg Game Fairness Concerns In recent times, the green supply chain has...
Includes: Supplementary data
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (2): 244–255.
Published: 15 September 2023
... format selection Private brand Game theory Supply chain management The third stream of related literature is about information sharing (Huang et al., 2018 ; Jain et al., 2011 ; Li, 2002 ; Shang et al., 2016 ; Shi and Geng, 2021 ; Zhang et al., 2018...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (10): 2061–2091.
Published: 02 January 2023
... counterfeit entities with consideration of consumer characteristics and the random distribution of counterfeits to them. The authors used game theory and vertical differentiation model to understand and encounter deceptive counterfeiting of brand products. The study understands the economic...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (5): 1135–1149.
Published: 27 July 2022
... + l ) 12 01 2022 12 06 2022 01 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only O2O supply chain BOPS Anticipated regret Value uncertainty Game theory This paper considers an O2O supply chain consisting...
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (4): 905–929.
Published: 28 June 2022
... is established according to taking the Nash bargaining solution as a fairness reference point, and four different models are constructed and compared. Game theory Low-carbon supply chain Fairness concern Carbon emission reduction Green marketing efforts Marketing Decision-making Operations management...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (6): 1373–1388.
Published: 06 October 2021
...Nagarajan Krishnamurthy; Biswanath Swain; Jayasankar Ramanathan © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Can industrial marketers afford to choose unethical strategies? To answer this question, this study aims to use game theory...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (4): 810–822.
Published: 09 August 2021
... et al. (2018) Channel distribution strategy ✓ × Yoo and Sarin (2018) Price and brand management strategy × × This study Product sourcing strategy ✓ ✓ Private label Sourcing strategy Consumer loyalty Supply chain Game theory Theoretical studies (Choi...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (2): 244–259.
Published: 25 September 2019
... Publishing Limited Licensed re-use rights only Game theory Dual channel supply chain Fairness concern Nash bargaining With the expansion of internet technology and e-commerce within B2B markets, the dual-channel supply chains in particular have become significantly important to study (Cai...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (4): 792–800.
Published: 21 January 2019
...Mehdi Rajabi Asadabadi; Keiran Sharpe Purpose The purpose of this paper is to use game theory and ambiguity theory to show how “economically rational” vendors will behave in a procurement process that runs over more than one period. In light of that behavior, we have proposed “economically...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (8): 1087–1097.
Published: 02 October 2017
... et al. (2013) . Furthermore, unlike Cai (2010) and other dual-channel pricing and coordination studies, we investigated the impact of information asymmetry on prices, production quantities and profits. Electronic commerce Game theory Contracts Supply chain management Information...
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (4): 273–278.
Published: 11 April 2008
...‐ca.edu © Emerald Group Publishing Limited 2008 Generics Brands Retailing Game theory Competitive strategy An executive summary for managers and executive readers can be found at the end of this issue. At first sight it would seem that the best course of action for the high...
