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Keywords: Game theory
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Journal Articles
Journal of Business & Industrial Marketing (2024)
Published: 02 September 2024
... 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Green supply chain Green product design Game theory Demand information Competition In recent times, the world has witnessed a rise in concerns about the impact of carbon emissions...
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (10): 2088–2103.
Published: 16 July 2024
... limited attention previously. Additionally, the study investigates how fairness concerns manifest in distinct power dynamics, specifically, in the contexts of manufacturer Stackelberg and retailer Stackelberg. Optimization Game theory Greening Stackelberg Game Fairness Concerns Soumita...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (10): 2061–2091.
Published: 02 January 2023
... counterfeit entities with consideration of consumer characteristics and the random distribution of counterfeits to them. The authors used game theory and vertical differentiation model to understand and encounter deceptive counterfeiting of brand products. The study understands the economic...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (6): 1373–1388.
Published: 06 October 2021
... industrial marketers afford to choose unethical strategies? To answer this question, this study aims to use game theory to analyze whether an industrial marketer choosing and implementing an unethical strategy is successful in maximizing her market share across her strategies. The competition between...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (4): 810–822.
Published: 09 August 2021
... Emerald Publishing Limited Licensed re-use rights only Private label Sourcing strategy Consumer loyalty Supply chain Game theory Private labels (PLs), owned or controlled by retailers, have flowed into a wide range of categories and continue to expand especially in the mass channel. PL...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (2): 244–259.
Published: 25 September 2019
... Publishing Limited Licensed re-use rights only Game theory Dual channel supply chain Fairness concern Nash bargaining With the expansion of internet technology and e-commerce within B2B markets, the dual-channel supply chains in particular have become significantly important to study (Cai...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (4): 792–800.
Published: 21 January 2019
...Mehdi Rajabi Asadabadi; Keiran Sharpe Purpose The purpose of this paper is to use game theory and ambiguity theory to show how “economically rational” vendors will behave in a procurement process that runs over more than one period. In light of that behavior, we have proposed “economically...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (8): 1087–1097.
Published: 02 October 2017
... et al. (2013) . Furthermore, unlike Cai (2010) and other dual-channel pricing and coordination studies, we investigated the impact of information asymmetry on prices, production quantities and profits. Electronic commerce Game theory Contracts Supply chain management Information...
Journal Articles
Journal of Business & Industrial Marketing (2008) 23 (4): 273–278.
Published: 11 April 2008
...‐ca.edu © Emerald Group Publishing Limited 2008 Generics Brands Retailing Game theory Competitive strategy An executive summary for managers and executive readers can be found at the end of this issue. At first sight it would seem that the best course of action for the high...

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