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Keywords: Game theory
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Journal Articles
Information sharing in a green supply chain: a bane or a boon?
Available to Purchase
Journal of Business & Industrial Marketing (2024)
Published: 02 September 2024
... 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Green supply chain Green product design Game theory Demand information Competition In recent times, the world has witnessed a rise in concerns about the impact of carbon emissions...
Journal Articles
Analysis of green supply chains under fairness concern and differential power structure
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Journal of Business & Industrial Marketing (2024) 39 (10): 2088–2103.
Published: 16 July 2024
... limited attention previously. Additionally, the study investigates how fairness concerns manifest in distinct power dynamics, specifically, in the contexts of manufacturer Stackelberg and retailer Stackelberg. Optimization Game theory Greening Stackelberg Game Fairness Concerns Soumita...
Includes: Supplementary data
Journal Articles
Manufacturer's sales format selection and information sharing strategy of platform with a private brand
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (2): 244–255.
Published: 15 September 2023
... 02 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Information sharing Sales format selection Private brand Game theory Supply chain management With the development of online selling, numerous e-commerce platforms...
Journal Articles
Combating deceptive counterfeiting in digital supply chain
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Journal of Business & Industrial Marketing (2023) 38 (10): 2061–2091.
Published: 02 January 2023
... counterfeit entities with consideration of consumer characteristics and the random distribution of counterfeits to them. The authors used game theory and vertical differentiation model to understand and encounter deceptive counterfeiting of brand products. The study understands the economic...
Journal Articles
Pricing and advertising decisions in O2O supply chain with the presence of consumers’ anticipated regret
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Journal of Business & Industrial Marketing (2023) 38 (5): 1135–1149.
Published: 27 July 2022
... of the above two streams are summarized as follows. 12 01 2022 12 06 2022 01 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only O2O supply chain BOPS Anticipated regret Value uncertainty Game theory In recent years...
Journal Articles
Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern
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Journal of Business & Industrial Marketing (2023) 38 (4): 905–929.
Published: 28 June 2022
... at: sunhongxia@btbu.edu.cn Game theory Low-carbon supply chain Fairness concern Carbon emission reduction Green marketing efforts Marketing Decision-making Operations management Behavior Green issues Pricing Due to serious environmental and resource problems, low-carbon supply chains have...
Journal Articles
Ethical marketing strategies: the unique Nash equilibrium
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Journal of Business & Industrial Marketing (2022) 37 (6): 1373–1388.
Published: 06 October 2021
... industrial marketers afford to choose unethical strategies? To answer this question, this study aims to use game theory to analyze whether an industrial marketer choosing and implementing an unethical strategy is successful in maximizing her market share across her strategies. The competition between...
Journal Articles
The fringe or national brand manufacturer? An analysis of private label sourcing strategy
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Journal of Business & Industrial Marketing (2022) 37 (4): 810–822.
Published: 09 August 2021
... Emerald Publishing Limited Licensed re-use rights only Private label Sourcing strategy Consumer loyalty Supply chain Game theory Private labels (PLs), owned or controlled by retailers, have flowed into a wide range of categories and continue to expand especially in the mass channel. PL...
Journal Articles
A game theoretic analysis of dual-channel supply chain with nash bargaining fairness concern
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Journal of Business & Industrial Marketing (2020) 35 (2): 244–259.
Published: 25 September 2019
... Publishing Limited Licensed re-use rights only Game theory Dual channel supply chain Fairness concern Nash bargaining With the expansion of internet technology and e-commerce within B2B markets, the dual-channel supply chains in particular have become significantly important to study (Cai...
Journal Articles
The ambiguity dilemma in procurement projects
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Journal of Business & Industrial Marketing (2019) 34 (4): 792–800.
Published: 21 January 2019
...Mehdi Rajabi Asadabadi; Keiran Sharpe Purpose The purpose of this paper is to use game theory and ambiguity theory to show how “economically rational” vendors will behave in a procurement process that runs over more than one period. In light of that behavior, we have proposed “economically...
Journal Articles
Optimal contract design for dual-channel supply chains under information asymmetry
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Journal of Business & Industrial Marketing (2017) 32 (8): 1087–1097.
Published: 02 October 2017
... et al. (2013) . Furthermore, unlike Cai (2010) and other dual-channel pricing and coordination studies, we investigated the impact of information asymmetry on prices, production quantities and profits. Electronic commerce Game theory Contracts Supply chain management Information...
Journal Articles
Why do leading brand manufacturers supply private labels?
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Journal of Business & Industrial Marketing (2008) 23 (4): 273–278.
Published: 11 April 2008
...‐ca.edu © Emerald Group Publishing Limited 2008 Generics Brands Retailing Game theory Competitive strategy An executive summary for managers and executive readers can be found at the end of this issue. At first sight it would seem that the best course of action for the high...
