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Keywords: Hermeneutics
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Journal Articles
A structural guide to in‐depth interviewing in business and industrial marketing research
Available to Purchase
Journal of Business & Industrial Marketing (2012) 27 (7): 547–553.
Published: 17 August 2012
... attention given to sociocultural and personal lived experiences, thus allowing for representation of context and meaning in participants' experiences. However, this application of a hermeneutic phenomenology is usually found in studies about consumers, as opposed to managers and other professionals who more...
